Celestial Seasonings Tiktok

● 2023 American Advertising Awards Gold Addy winner for Celestial Seasonings’ social media campaign. Worked as the lead copywriter and organically grew their TikTok account from zero to 33k followers and 1.2 million likes in 8 months

● Storyboarded, scripted, and produced Celestial Seasonings’ most successful TikTok post of all time (4.1 million views, 440k likes)

ORGANIC/PAID POSTS